Job Title: Marketing ManagerJob purpose: Responsible for enhancing lntertec's market positioning, content marketing, digital marketing, branding and Demand Generation. The role demands a hands-on approach to building a strong, pragmatic, and socially conscious brand narrative on a global scale.Qualification: Bachelor's degree or higher/MBA in Marketing PreferredExperience: 12+ years' experienceResponsibilities:Brand Management & Development:
- Develop a strong brand narrative and positioning for Intertec
- Create unique value propositions and elevator pitches for differentiated communication.
- Oversee the creation and management of service offering content on various platforms including the website, blogs, POVs, case studies, videos, and playbooks.
- Analyse Relations.
Event Management:
- Manage Intertec's participation in industry events, ensuring brand visibility and engagement
- Plan and execute webinars, virtual events, and podcasts
Market Strategy & Growth:
- Identify market opportunities and develop growth strategies.
- Develop go-to-market strategies and marketing plans.
- Work across segments and business units to drive market development strategies
- Market Research and Intelligence.
Sales Enablement:
- Develop and communicate the value proposition of lntertec's solutions
- Create and manage sales and marketing content such as briefs, battle cards, data sheets, and sales scripts.
- Support the sales team with tools and resources to enhance the selling process.
Content Development:
- Develop content for various marketing collaterals, including case studies, presentations, social media posts, event stories, website content, and newsletters.
- Generate client testimonials and create customer advocacy materials
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